Cleveland Clinic ― the next global brand?

As the world is getting more globalized, what we see is the creation of global brands: When we talk about burgers, we think of McDs, Burger Kings; cars - GM, BMW, Toyota; computers - IBM (Lenovo), Apple; shoes - Nike, Reebok, Addidas, Manolo Blahnik; iPod, Nokia, Motorola, Sony, Samsung, Louis Vuitton, Chanel, Gucci, Rolex, Cartier, Bulgari, Hermes et al, from everyday food to accessories, games software to high end fashions, we go for brands.
The same tendency is developing among services like higher education and healthcare. We talk about well-known schools like Harvard, Oxford or Qinghua... and worship them. Nowadays, healthcare is getting globalized as well. Harvard Medical International is aggressively expanding their brand outside the United States. John Hopkins has a center in Singapore (Johns Hopkins Singapore International Medical Centre), and recently had some affiliation with a Japanese Clinic. Cleveland Clinic has centers in Florida, Toronto, Canada, and will be opening the Abu Dhabi center in 2010. The current CEO and President of the Clinic, Delos M. "Toby" Cosgrove, M.D., recently indicated plans to expand into other markets abroad including Austria and Singapore (wikipedia). I came across this article, stating that Cleveland Clinic is considering building a center in Shanghai. (read the links 1 2 3 )
If that became true, it would be awesome.
In the very near future, I believe that there will be international brands of hospitals that will lead the healthcare service of the world, providing standardized, high quality medical services to the people. By then, you will start hearing people bragging about going to high end 'branded' hospitals. Hopefully, that will bring a new landscape to our world's healthcare system...